Finnish-first media monitoring with AI-powered intelligence. News, forums, social — tracked automatically and delivered as insight.
By then the journalist has moved on, the investor has already formed an opinion, and the competitor opportunity is gone.
Media monitoring has existed for 30 years. The problem is that existing tools were built for global enterprise brands — they charge €800–€3,000/month, have poor Finnish language support, and produce generic reports that nobody reads.
Finnish is one of the most morphologically complex languages in Europe. A keyword search for "Marketor" misses "Marketorin", "Marketorissa", "Marketorilta" — all valid Finnish forms of the same word. Rule-based keyword matching, which all legacy tools use, fails on Finnish. Signal uses AI that understands Finnish semantically.
And nothing connects to your CRM. When a journalist who is already in your contact database publishes something about you, you want to know immediately. Signal does that.
News and media are just the start. Signal monitors every layer where your brand is being discussed.
We found out a Kauppalehti journalist was writing about hydrogen energy the same day he published — because Signal flagged he was already in our CRM.
Sami Kauppinen · CEO, Ecogen Ab Oy
All plans include the weekly report and basic sentiment. Deep Signals and CRM matching available from Growth.
Most clients are set up and receiving their first weekly report within 48 hours of starting.
signal@marketor.fi · Response within one business day